Logo Re-design project

Sometimes businesses don’t need a totally ‘new’ look, sometimes they just need a few improvements.

This was much the case with Electronic Form 1 Company, when they approached us for a new logo design.

After looking at their ‘old’ logo our opinion was that it was actually not bad and that designing a new logo from scratch was actually not necessary.

Here’s the original logo:

Things we liked about the logo:

-The ‘E’ Symbol

-The colour

Things we wanted to improve:

-The font

-The layout (it’s far too wide and thin)

-The name (if possible to shorten it)

-Enhance the ‘E’ Logo slightly

The first re-design

As with many first drafts of a re-design, we tried to stick close to the original idea with a few minor improvements. This was in part to reduce initial shock-factor of something new and because the E Form 1 team wanted to see how it would look with all the original text and layout, just updated slightly.

Here’s the first draft(s):

Changes we made:

-New round ‘E’ logo (made the inner white strokes a unique shape)

-New colour(s) (slight change from the original)

-New font

-New layout option (Pty Ltd below)

Clients’ Feedback for V1:

-We like the shape changes (yay, we do too!)

-Something still doesn’t sit right, maybe our business name is too long!

-Most of the time we refer to it as “EF1” or “Electronic Form 1 Company” can we try with those names?

-Maybe try a different layout also?

Good feedback! We agree that the name could be shortened/changed. Here’s what we came up with based on the feedback:

Second Draft(s):

Changes we made:

-5 different layouts

-Different fonts

-Different versions of the company name

-We made the cursive font one (last image) just to contrast the others as an example.

Clients’ Feedback for V2:

-We’re pretty much there, lets just see some with these changes (attached document)

*This is a snapshot of the attached document*

It’s always super helpful to print off designs and physically write on them, it also makes it very clear and easy for us to follow the instructions.